Social media sites like Facebook, Twitter, and Pinterest aren’t just for personal use anymore. Smart business owners are now also using these social media sites to gain an advantage over their competition. Are you unsure whether your business should be on Twitter or not? Consider these five benefits that Twitter can bring your business.
You will hear a lot of talk about SEO on our blog because we’re online marketing aficionados. This stuff is not just our job — it is our passion. It is what we think about at night. It is the topic that occupies a piece of our minds day in, day out, like a continuously-running ticker tape — What will change next in the world of SEO? How can we adapt our practices to anticipate these changes? How can we adjust SEO strategies to generate the best results for our clients?
In all the flurry of SEO-related thoughts that fly through our brains, we sometimes forget to take a step back and consider SEO from the standpoint of a small business owner. Though well-versed in their respective industries — whether they be lawn and garden experts, health club owners, or attorneys — a small business owner will not know the ins and outs of SEO like we do.
Email marketing has become an instrumental tool for small and large businesses everywhere. Getting customers to sign up is easy. However, if you do not want consumers pressing the dreaded Unsubscribe button, you will need to employ some basic email marketing practices.
Whether your business is flourishing or it is stagnant, the integration of a blog on your company website could work wonders.
If you are a small business owner, you probably do what you can to minimize your costs while maximizing profit. While this strategy can make sense when it comes to many aspects of your business, you should never cut corners to save money when it comes to your website.
Last week, we shared tips for knowing when it is time to get a new website for your small business. This week, we are focusing on why you should hire a web developer to help you build that new website or remodel your current plot of digital real estate.
But what is a web developer — and why are they so important when it comes to your website? We have the details below.
As we have said before, your website can be the most valuable asset in your business marketing toolkit — but that is only if it is a website to be proud of.
You would never use the same print ad or commercial for years on end. Nor would you employ the same sales tactics as your industry evolves or more competitors arrive on the scene. Just like other aspects of your small business need to be monitored and adjusted as time goes on, so does your website. And we are not just talking about website optimization — we also mean creating an entirely new website when that is called for.
So, you set up a blog for your business. You’re ready to start publishing posts, but how do you make sure this new blog is worth your time? Your blog can be more than a few updates posted every few months. When used correctly, your business blog can provide you with leads, teach customers, inform […]
Even if it is well-designed and fully-optimized, to ensure your continued success you should be thinking of ways to update your website. But thanks to the practically limitless number of variables on any website, it can be easier said than done to know what changes to make. How can you say for certain if adding more content to a page will boost conversions vs. adding a new landing page? It is time to measure the effectiveness of those variables through AB testing.
As online marketing experts, we are regularly asked about the difference between online marketing and advertising.
Launched in 2008, deal-of-the-day site Groupon gives small businesses the chance to attract new customers by offering discounts on selected products or services. The model has given some unknown brands a bigger platform for sales, but others have criticized Groupon for absorbing too much of business’ profits and only attracting bargain-seekers, thus failing to build brand loyalty.
Depending on your brand, offering a Groupon deal might be a good idea for your business. Of course, it is not enough to just offer your Groupon customers a one-time deal and then expect that they’ll keep flocking back for more. If you are serious about using Groupon to attract and keep new customers, then you will need to implement some effective customer retention strategies that fit with your overall marketing campaign.