When launching your startup, you likely know you need a strong web presence but you’re lost on where to start. We’ve prioritized the steps you need to take while getting established:
Register a domain name.
The next step after creating a name for your business should be registering the domain. Registering your domain is possibly the easiest thing you can do, but it’s also very important. You don’t want to be stuck in a situation of not getting the one you want. Once you’ve done this, you can move forward with the hosting and design of your company’s website.
Setup your social media.
We recommend you start with your LinkedIn company page. This is not the same as your personal LinkedIn profile. By setting up your company’s social media pages, you can reveal your new logo and provide links to your website.
Get familiar with Google’s many tools.
It’s time to become very familiar with Google Analytics and Google Webmaster Tools. These will give insights on web traffic, SEO, bounce rates and much more. These tools will hold the foundation of your online marketing efforts.
Create your G+ business page.
While you’re already using Google’s many tools for your business, claim your Google+ business page. On your G+ page you need to provide your customers with a well-organized and professional summary of your company to be shown at the top of search results. This business page will also be vitally important to your local search optimization. For more information on Google+ Local, check out our blog post about the recent changes.
Submit business listings.
Now it’s time to claim your citations on Yelp, Foursquare, Yahoo, Bing, etc. We recommend always using the same format, spelling and syntax for your business’ physical address (e.g., 206b SE 2nd Street not 2nd St.).
A great way to claim authority and generate a buzz is through blogging. Introduce yourself and share your expertise to build credibility. This is a great way to welcome people to your new website and create links back to your domain.
Don’t limit yourself to Facebook & Twitter.
Once you’ve established yourself on Facebook and Twitter, we don’t want you to think you’re “done”. You need to be just as active on Instagram and Pinterest. Another way to be active on social media while also initiating sales is through making YouTube videos. Explain your company and help drive traffic to your website by associating your video keywords with your business’ domain.
If you have any questions or would like more information on growing your business through online marketing, contact Turn the Page today! Your results are our expertise, and we look forward to helping your business achieve the results you want!