During June, many companies experience a drastic slump in the amount of business that they do. Restaurants find themselves losing out to backyard barbeques. Retail businesses notice that their clients are spending more time at the pool and less time browsing in their stores. Service based businesses suffer because their clients have left their homes for summer vacations. While this decline in traffic might seem like a great chance to take a breather and recharge, many business owners find themselves struggling to maintain a sense of passion for their business when customers aren’t buying.
So what can you do? How can you fight the negative psychological effects of your summer slump? Turn the Page Online Marketing has some surprising secrets for helping you maintain high levels of enthusiasm at work–even when customer’s aren’t coming in.
3 Ways You Can Stay Excited About The Work You Do (Even When There Isn’t Work To Do)
Any sort of reduction in the amount of traffic you experience is scary, even if you’ve been in business a long time and you know that your customers will be back when the temperatures start to drop. Many business owners in the midst of a summer slump are tempted to stay within their comfort zones. But that is a fantastic opportunity wasted. Rather than lingering where you’re comfortable, why don’t you take advantage of summer’s slower pace to try something new? Add an experimental dish to the menu. Try blogging about your business if you’ve never done it before. Attend a professional networking event–especially if you’re an introvert. All of these activities will jolt you out of your comfort zone and help you remember why you got into business in the first place. When you do something unfamiliar, you’ll find yourself looking at the work you do in new ways.
2. Create A Culture of Gratitude
Take time to be thankful for everything you experience within your business. Really appreciate the customers who are still coming in–and take the time to let them know how much you appreciate them. Spend time appreciating your employees and their contributions. Look back and give thanks to the triumphs of the past few months. Your summer slump is an excellent time to create a culture of gratitude within your workplace that you can keep working at even after business picks back up.
3. Insist On Having Fun, No Matter What
When business is booming, it’s easy to lose sight of your own pleasure and to forget the importance of having fun when you’re working. But there is no better way to squelch passion than to ignore your own desires. So take advantage of the slower summer months to figure out what it is that you want and make sure that you get it. Bring in doughnuts for yourself and your employees. Buy yourself flowers. Blast your favorite songs. Organize an after-hours kickball tournament. Do anything that excites you, anything that makes your workplace feel exuberant and fun. Focusing on fun has an added bonus: it boosts employee performance and creativity. Just ask Google, whose employees go bowling and play volleyball on the clock.
Ready to Bring the Bliss Back to Your Business?
Joy is an intangible thing. You can’t measure it in units and you can’t assess the monetary value of it. But that doesn’t mean that it isn’t a vital component of a successful business. It’s normal to feel a little guilty about having fun on the clock, but remember that creating a pleasurable work environment has the added benefit of making your business much more attractive to your clients.
Turn the Page Online Marketing is a company with a strong commitment to creating a culture of fun. We work hard for the companies we partner with and we have a great time doing it. Let us show you how infectious our passion for online marketing can be by calling (816) 527-8371. Our expert online marketing team has the tools to help you push your business through your summer slump, and we’ll make sure you have a great time doing it!