In an effort to create the best online marketing strategy, you are probably already creating quality blog content, maintaining a presence on social media and advertising on related sites. There is one crucial online marketing strategy you may be forgetting, however: video. Not only are videos fun to create, but they can also increase your website traffic and your sales as well.
Video as Part of Your Online Marketing Strategy
1. Video Provides Another Way for People to Find Your Website
If you want people to find and visit your website, you need to have it advertised or featured in a wide variety of places. Don’t just count on people finding your site through Google or your ads on other websites. Placing online marketing videos on sites like Youtube is an excellent way to get your website in front of a wider audience.
2. Using Video Establishes Your Company as Helpful
People use the Internet for a number of reasons, one of which is to find helpful information. If your customers and potential customers have a question and turn to the Internet for answers, having video help will establish your company as the go-to place to find assistance. Once your customers realize this, they will return again and again.
3. Your Videos May Go Viral
Another big reason why people use the Internet is to be entertained. If you can create a funny, heartfelt or inspiring online marketing video, it may just go viral, putting your video and your site in front of a much larger audience. While it can be difficult to know what will go viral, the online marketing benefits of viral videos can easily surpass your other online marketing efforts.
4. Videos Can Include an Effective Call to Action
If you want your customers to visit your website or buy your products, a video is a great vehicle for telling them to do so. Getting people to watch, like and share quality videos is relatively easy, and once they have watched, they are more likely to follow your call to action at the end.
How We Can Help
Contact Turn The Page Online Marketing to learn more about how we can help!
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