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Are Reviews Killing ServiceMagic’s Rebranding?

As ServiceMagic moves forward with its’ re-branding to HomeAdvisor.Com; I am struck by the futility of re-branding for an online company, or, any company for that matter.

How NOT To Respond To Negative Comments: Applebee’s And Idiocy

Learn from the mistakes of Applebee’s and be smarter about negative comments.

Handling Negative Comments in Social Media

As a small business owner you are likely chief, cook and bottle washer. Adding social media maven to your job titles probably seems like a headache but, like it or not, if you have a product or service that people use then people are going to talk about you for good or bad.