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Don’t be a Business Grinch this Year

Okay, wait. Wasn’t our Freaky Halloween party just yesterday? Well apparently the holidays are now upon us and in full-force and we all know this is the ideal opportunity for companies to increase their business. We’ve got some unconventional ideas to get customers engaged and keep them coming through the door.

Marketers Must Heed the Lessons of Black Friday’s Failure

In a year in which employment is up, the lingering hardship of economic recession is lifting and gas prices are at a five year low, this should have been the shopping season retailers dream about. But it wasn’t. Black Friday sales were down by an alarming 11% this year. The reasons behind this sharp decline provide a dramatic and essential lesson for small businesses and the people who market for them.

What Online Marketers Can Learn From Kansas City Sports

At Turn the Page Online Marketing, we are an unlikely group of sports fans. We’re a frankly kind of nerdy band of web designers, account executives, writers and managers who you would probably never picture spending much time at Arrowhead, Kauffman or Sporting Park. But you’d be wrong, because we freaking love Kansas City sports.
What we’ve learned in the past few weeks from our Royals and Chiefs is that the teams we root for are kind of like us as a company. They don’t win games like most teams; we don’t succeed in online marketing like most companies.

Harnessing Dread: The Role of Fear in Content Marketing

We all know that funny kitten videos are never going to have trouble getting likes and shares. But what if you want to create content that doesn’t just get shared? What if you want to create content that compels clients to act quickly? Today Turn the Page Online Marketing takes a hard look at why you should be scaring your audience.

How “Internet Slowdown Day” Could Save Your Business

Every second that your customers wait, you lose money. That’s why it is so important for small business owners to do everything in their power to prevent the looming changes proposed by the Federal Communications Commission (FCC).

How Studying Shakespeare Benefits Bloggers

Shakespeare wrote the most celebrated plays in the English language not because he sat down to create great art but because he had to pay bills. In this way, modern bloggers and content marketers are not such a far cry from Shakespeare. We make our living making words that speak to our audience and serve a purpose.

Six Strategies Every Business Should Be Using for Effective Email Marketing

Email marketing is essential for every business, but only if you do it effectively. Don’t just send your emails out into space. Run an effective email marketing campaign with these six tips

10 Tips on Writing Engaging Facebook Posts

While Facebook’s EdgeRank algorithm can make sharing on Facebook frustrating, having your content seen on Facebook is not impossible. You just need to create a good amount of engagement. Here are ten great ways to do so.

Four Ways Video Can Increase Your Website Traffic

In an effort to create the best online marketing strategy, you are probably already creating quality blog content, maintaining a presence on social media and advertising on related sites. There is one crucial online marketing strategy you may be forgetting, however: video. Not only are videos fun to create, but they can also increase your website traffic and your sales as well.

It’s Time for Online Marketing Spring Cleaning

It was official as of March 20, but with the weather finally cooperating and bringing warm temperatures, it now feels real: it is spring, which means it is time for spring cleaning.

Sure, this should include tidying up your home and even brightening up your office, but when it comes to small businesses, spring cleaning must also entail examining and adjusting your online marketing strategy.