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Why You Need a Birthday Email Marketing Campaign

Smart email marketers understand the unique opportunity that the psychological effect of birthdays can have on current or potential clients and look for ways that their business can benefit from a calculated birthday email marketing campaign.

Six Strategies Every Business Should Be Using for Effective Email Marketing

Email marketing is essential for every business, but only if you do it effectively. Don’t just send your emails out into space. Run an effective email marketing campaign with these six tips

It’s Time for Online Marketing Spring Cleaning

It was official as of March 20, but with the weather finally cooperating and bringing warm temperatures, it now feels real: it is spring, which means it is time for spring cleaning.

Sure, this should include tidying up your home and even brightening up your office, but when it comes to small businesses, spring cleaning must also entail examining and adjusting your online marketing strategy.

What Are the Best Email Marketing Practices?

Email marketing has become an instrumental tool for small and large businesses everywhere. Getting customers to sign up is easy. However, if you do not want consumers pressing the dreaded Unsubscribe button, you will need to employ some basic email marketing practices.

Growth After a Groupon Deal: Effective Customer Retention Strategies

Launched in 2008, deal-of-the-day site Groupon gives small businesses the chance to attract new customers by offering discounts on selected products or services. The model has given some unknown brands a bigger platform for sales, but others have criticized Groupon for absorbing too much of business’ profits and only attracting bargain-seekers, thus failing to build brand loyalty.

Depending on your brand, offering a Groupon deal might be a good idea for your business. Of course, it is not enough to just offer your Groupon customers a one-time deal and then expect that they’ll keep flocking back for more. If you are serious about using Groupon to attract and keep new customers, then you will need to implement some effective customer retention strategies that fit with your overall marketing campaign.

Should Small & Midsize Business Be Spending More on Email?

Whether your business is strictly online or is a brick-and-mortar, email marketing is still a great way to promote your business. Is this being forgotten about? Let’s see… it’s simple, it’s quick.. it will help to stay in touch with customers.. why aren’t we all doing this more? Here are the reasons we believe your […]

Have You Considered Email Marketing?

Email can’t be dead – considering the benefits of email marketing.

A Customer Service Blog

A few observations about customer service and what it means to us.

Small Business Saturday

We love this local business movement in its second year. It should be called “local” not small but the initiative is an excellent one. Driven by American Express it provides a focal point for leading customers to local businesses.  Held on the Saturday after Black Friday.  This is a day when we can all celebrate […]

Best Practices for Email Marketing

Even as an online marketer, I get annoyed at online marketing sometimes. Granted, I may be a little more picky than some since it’s sort of “my thing;” yet, I’ve learned a lot about Internet marketing, and especially email marketing, as my inbox has began to fill up over the years. Email Marketing It seems […]