It was official as of March 20, but with the weather finally cooperating and bringing warm temperatures, it now feels real: it is spring, which means it is time for spring cleaning.
Sure, this should include tidying up your home and even brightening up your office, but when it comes to small businesses, spring cleaning must also entail examining and adjusting your online marketing strategy.
Email marketing has become an instrumental tool for small and large businesses everywhere. Getting customers to sign up is easy. However, if you do not want consumers pressing the dreaded Unsubscribe button, you will need to employ some basic email marketing practices.
Launched in 2008, deal-of-the-day site Groupon gives small businesses the chance to attract new customers by offering discounts on selected products or services. The model has given some unknown brands a bigger platform for sales, but others have criticized Groupon for absorbing too much of business’ profits and only attracting bargain-seekers, thus failing to build brand loyalty.
Depending on your brand, offering a Groupon deal might be a good idea for your business. Of course, it is not enough to just offer your Groupon customers a one-time deal and then expect that they’ll keep flocking back for more. If you are serious about using Groupon to attract and keep new customers, then you will need to implement some effective customer retention strategies that fit with your overall marketing campaign.
Whether your business is strictly online or is a brick-and-mortar, email marketing is still a great way to promote your business. Is this being forgotten about? Let’s see… it’s simple, it’s quick.. it will help to stay in touch with customers.. why aren’t we all doing this more? Here are the reasons we believe your […]
Email can’t be dead – considering the benefits of email marketing.
A few observations about customer service and what it means to us.
We love this local business movement in its second year. It should be called “local” not small but the initiative is an excellent one. Driven by American Express it provides a focal point for leading customers to local businesses. Held on the Saturday after Black Friday. This is a day when we can all celebrate […]
Even as an online marketer, I get annoyed at online marketing sometimes. Granted, I may be a little more picky than some since it’s sort of “my thing;” yet, I’ve learned a lot about Internet marketing, and especially email marketing, as my inbox has began to fill up over the years. Email Marketing It seems […]
Email is very much part of our daily lives. So is email marketing. From the last post about this digital age you know; a recent Pew Research study showed that 92% of Americans use email and 60% said they used it daily. Email is an invaluable marketing tool for local business. It effectively stretches a […]