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Social Marketing: Benefits of Facebook

From its paid advertisements to its company pages, Facebook offers businesses of all types the exposure that they need to succeed.

Social Media and the Job Hunt

Does anyone even look in the newspaper for jobs anymore? Searching through social media for jobs is one of the most common ways the unemployed look for work. Employers are posting openings on LinkedIn, tweeting about positions and recruiting on Facebook. If you find a job opening online, chances are your future employer will also […]

#Facebook now with #Hashtags

This week, Facebook began rolling out hashtag use for users to search and tag.  If you’re a regular to Facebook, you’ve probably noticed many people have already been using hashtags. It’s likely they’ve developed a habit from posting to Twitter and Instagram. But anyone on this social network can now use hashtags- and they’ll work. These […]

Social Media in Vending Machines?

Last week, Pepsi launched a very interesting approach to expanding their social media campaign. Instead of cash, their new vending machine accepts Likes. Pepsi teamed up with TBWA Belgium to create this interactive new vending machine which made its first debut at a Beyonce concert. Launched in Antwerp, Belgium, the Pepsi Like Machine dispenses a […]

A Digital Checklist for Start Ups

When launching your startup, you likely know you need a strong web presence but you’re lost on where to start. We’ve prioritized the steps you need to take while getting established:   Register a domain name. The next step after creating a name for your business should be registering the domain. Registering your domain is […]

Does More Info Mean Better Facebook Ad Reach?

Does a new study detailing just how much information Facebook users are giving away mean better reach for marketers? Or disaster?

Facebook Newsfeed Changes

Newsfeed Changes – Facebook keeps moving forward and making space for advertisers!

How NOT To Respond To Negative Comments: Applebee’s And Idiocy

Learn from the mistakes of Applebee’s and be smarter about negative comments.

Your 2013 Online Marketing Plan Pt 3: Get In the Pool

Your social media efforts need attention in order to succeed.

Facebook – Graph Search a Level Playing Field

Facebook Search Graph could be a winner – the defining element of Search Graph is that people searching for the same thing will truly see different results.