Google Unveils Knowledge Graph, Worlds Collide
Google says Knowledge Graph, “taps into the collective intelligence of the web and understands the world a bit more like people do.”
Google says Knowledge Graph, “taps into the collective intelligence of the web and understands the world a bit more like people do.”
It’s no secret; at Turn The Page Online Marketing, we are a bunch of nerds. We have a long standing rivalry of Apple vs Android. Our sales team has Stormtroopers. We communicate via Google chat, while sitting in the same room with each other. And I bet you right now, on a beautiful and sunny afternoon, I am not the only one sitting in front of a computer working. Or thinking about working.
Well, today’s the day. March 1 is the day Google will combine everything about you but your DNA into one big ball of information. Their sixty plus privacy policies are now mostly just one that states basically, “we can follow you everywhere but the loo.” It isn’t the debut of personal information collection by any means, this is just a combining of differing privacy policies into one, more streamlined, statement. I wrote about it a few weeks ago after the initial announcement.
So you’re walking down the street and you ask a nice lady for directions to a local coffee shop. She says to you, “If you go one block and turn right you’ll find the Starbucks. Have a nice day.”
As you contemplate your social media game plan for your small business you’ll need to begin to include Google+. Google is now claiming membership of 90 million humans and while the popular belief is that 89 million of them are Google employees it’s becoming apparent that the active membership is growing slowly but surely.
When Google debuted way back in the Dark Ages of 1998 their motto was “Do no evil”. Now it seems it’s changed to “Bwaa aah aah aah!” as they continue to occupy more and more of the digital space.
Did you catch that? That was the web and if you already did not know, it is fast. And getting much faster these days as more and more users come online and search engines up the speed on our searching. Think Quarterly: The Speed Issue has some astounding stats to share. In the time it took to read the first page of the report, about 382 Android phones were activated, over a quarter of a million words were blogged on Blogger and two days worth of videos were uploaded on YouTube.
Entrepreneur Paul Allen recently predicted 400 Million Google + users by the end of this year, 2012. This is an astounding estimate considering the six-month old site had roughly 60M users as of December and if this proves true it would equal half the 800M users Facebook claims.
I sure have been a good girl this year. Google has brought me a 10 percent bounce rate. I know what you’re thinking, I must have been a perfect angel for a bounce rate like that. Although it depends on the industry and the type of page, a decent bounce rate is hovering between 40-50 percent.
Does Google know that we are not living in the Wild Wild West? I understand they want the “user” who is searching online to have the freedom of the range. But are they really benefiting searchers by penalizing business owners? Google Places has grown in importance as a component of local search. Some local businesses [...]