As we enter a new year, there are undoubtedly many thoughts on your mind as a small business owner. You’re probably penning your 2014 business resolutions, dreaming of your hopes for the growth of your venture, and finalizing your upcoming budget. But as you look forward to the new year ahead, it’s key to not forget to look back.
A new year is the perfect time to reflect on the investments you made in 2013, particularly your marketing efforts. After all, if the marketing efforts you made in the past are not producing the ROI you need, why would you copy your marketing strategies in the new year?