‘Tis the season where we’re all wishing each other “Happy Holidays” and spreading good cheer, but are you doing everything you can to ensure that your employees actually are happy? Work environment can be a major factor in employee satisfaction and as masters of freaky fun, we’d like to pass along some of our wisdom.
In a year in which employment is up, the lingering hardship of economic recession is lifting and gas prices are at a five year low, this should have been the shopping season retailers dream about. But it wasn’t. Black Friday sales were down by an alarming 11% this year. The reasons behind this sharp decline provide a dramatic and essential lesson for small businesses and the people who market for them.
With holiday retail spending predicted to hit the $617 billion mark, your small business can’t afford not to capitalize on this uptick in sales. The problem: every other retailer knows the same thing, that missing out on the holiday sales wagon could spell major danger for their company.
So at a time when everyone is bringing out the big guns with respect to marketing, how can you help your business stand out from the holiday crowd? Here are a few tips to ensure that your bottom line is merry and bright by heading into the new year.
At Turn the Page Online Marketing, we are an unlikely group of sports fans. We’re a frankly kind of nerdy band of web designers, account executives, writers and managers who you would probably never picture spending much time at Arrowhead, Kauffman or Sporting Park. But you’d be wrong, because we freaking love Kansas City sports.
What we’ve learned in the past few weeks from our Royals and Chiefs is that the teams we root for are kind of like us as a company. They don’t win games like most teams; we don’t succeed in online marketing like most companies.
To be truly successful in online marketing, you have to have a deep understanding of the things that motivate your customers. When you understand the psychological factors that make a client buy your product and return to your brand, you have a marked advantage over your competition.
Every second that your customers wait, you lose money. That’s why it is so important for small business owners to do everything in their power to prevent the looming changes proposed by the Federal Communications Commission (FCC).
Whether you love horror movies or hate them, you have to have respect for horror movie makers who are, like many of us online marketing professionals, working on a very tight budget with limited time in order to send their vision into the eyes and ears of audiences.
The modern consumer is barraged with advertising on a daily basis. Industry experts estimate that most people are exposed to between 3000 and 5000 advertisements per day.
How does the brain react to the constant flood of messages asking them to try, to buy, to discover, to switch, to indulge, today?
It shuts down.
Social media marketing is one of the strongest ways that a brand can interact with its clients, responding to their tweets and tailoring Facebook content to speak directly to key segments of their audience. And the best blogs are extremely self-aware. They don’t speak at their audience but rather with their audience, with prompt responses in the comment sections.
Innovative marketers are incorporating the findings of psychologists to create marketing campaigns that can reach consumers on a deeper and more effective level, a practice called neuromarketing. Sinister as it may seem, smart online marketers put aside any squeamishness about using subconscious messaging because they recognize its immense potential to steer customers toward a particular brand. When used judiciously, this type of online marketing can help increase the trust consumers have in your company.