The modern consumer is barraged with advertising on a daily basis. Industry experts estimate that most people are exposed to between 3000 and 5000 advertisements per day.
How does the brain react to the constant flood of messages asking them to try, to buy, to discover, to switch, to indulge, today?
It shuts down.
Social media marketing is one of the strongest ways that a brand can interact with its clients, responding to their tweets and tailoring Facebook content to speak directly to key segments of their audience. And the best blogs are extremely self-aware. They don’t speak at their audience but rather with their audience, with prompt responses in the comment sections.
Innovative marketers are incorporating the findings of psychologists to create marketing campaigns that can reach consumers on a deeper and more effective level, a practice called neuromarketing. Sinister as it may seem, smart online marketers put aside any squeamishness about using subconscious messaging because they recognize its immense potential to steer customers toward a particular brand. When used judiciously, this type of online marketing can help increase the trust consumers have in your company.
During June, many companies experience a drastic slump in the amount of business that they do. Restaurants find themselves losing out to backyard barbeques. Retail businesses notice that their clients are spending more time at the pool and less time browsing in their stores. Service based businesses suffer because their clients have left their homes for summer vacations. While this decline in traffic might seem like a great chance to take a breather and recharge, many business owners find themselves struggling to maintain a sense of passion for their business when customers aren’t buying.
When you utilize your summer slump to reevaluate the way you think about goal setting so that you are focusing on internal goal setting, you change the game for yourself, your employees, and your clients. No longer are you allowing external factors to dictate the way that you run your business. Internal goal setting keeps you and your team focused on doing the things that you need to do without worrying about things that you cannot control.
One very common question people ask when building a new website is whether paying for their own website is necessary, or if a free website will work just as well. The answer is simple: If you ever hope to do any online marketing with your site, you need to pay. Here are five important things a free website can cost you.
In an effort to create the best online marketing strategy, you are probably already creating quality blog content, maintaining a presence on social media and advertising on related sites. There is one crucial online marketing strategy you may be forgetting, however: video. Not only are videos fun to create, but they can also increase your website traffic and your sales as well.
It was official as of March 20, but with the weather finally cooperating and bringing warm temperatures, it now feels real: it is spring, which means it is time for spring cleaning.
Sure, this should include tidying up your home and even brightening up your office, but when it comes to small businesses, spring cleaning must also entail examining and adjusting your online marketing strategy.
You will hear a lot of talk about SEO on our blog because we’re online marketing aficionados. This stuff is not just our job — it is our passion. It is what we think about at night. It is the topic that occupies a piece of our minds day in, day out, like a continuously-running ticker tape — What will change next in the world of SEO? How can we adapt our practices to anticipate these changes? How can we adjust SEO strategies to generate the best results for our clients?
In all the flurry of SEO-related thoughts that fly through our brains, we sometimes forget to take a step back and consider SEO from the standpoint of a small business owner. Though well-versed in their respective industries — whether they be lawn and garden experts, health club owners, or attorneys — a small business owner will not know the ins and outs of SEO like we do.
As online marketing experts, we are regularly asked about the difference between online marketing and advertising.