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It’s Time for Online Marketing Spring Cleaning

It was official as of March 20, but with the weather finally cooperating and bringing warm temperatures, it now feels real: it is spring, which means it is time for spring cleaning.

Sure, this should include tidying up your home and even brightening up your office, but when it comes to small businesses, spring cleaning must also entail examining and adjusting your online marketing strategy.

Online Marketing for Small Business: What is SEO Anyway?

You will hear a lot of talk about SEO on our blog because we’re online marketing aficionados. This stuff is not just our job — it is our passion. It is what we think about at night. It is the topic that occupies a piece of our minds day in, day out, like a continuously-running ticker tape — What will change next in the world of SEO? How can we adapt our practices to anticipate these changes? How can we adjust SEO strategies to generate the best results for our clients?

In all the flurry of SEO-related thoughts that fly through our brains, we sometimes forget to take a step back and consider SEO from the standpoint of a small business owner. Though well-versed in their respective industries — whether they be lawn and garden experts, health club owners, or attorneys — a small business owner will not know the ins and outs of SEO like we do.

Online Advertising vs. Online Marketing: What’s the Difference?

As online marketing experts, we are regularly asked about the difference between online marketing and advertising.

Entering a New Year: Are You Reinvesting in Online Marketing Strategy Properly?

As we enter a new year, there are undoubtedly many thoughts on your mind as a small business owner. You’re probably penning your 2014 business resolutions, dreaming of your hopes for the growth of your venture, and finalizing your upcoming budget. But as you look forward to the new year ahead, it’s key to not forget to look back.

A new year is the perfect time to reflect on the investments you made in 2013, particularly your marketing efforts. After all, if the marketing efforts you made in the past are not producing the ROI you need, why would you copy your marketing strategies in the new year?

Goodbye, Yellow Pages. Hello, Online Marketing

Although the Yellow Pages used to be a hot bed for business listings, there is nothing hot about their recent listing success — it’s all about online marketing.

Hummingbird – What does it mean for your business?

The SEO world is Buzzing with Hummingbird. Improving your results from Online Marketing has changed irrevocably with Hummingbird. Embrace the change and understand that there is opportunity in change.

The Small Business Owner’s Guide to Online Marketing

….there are strategies you can use to get your business noticed online without a legion of employees and a marketing degree! Here are five quick tips to build a strong online presence.

Online Marketing: Better for Long-Term Growth

Online marketing is the best way for your business to see long-term growth. By the time a television advertisement screens or once a newspaper ad has been read and disposed of, you have already begun to lose your audience. Real, organic online marketing is what it takes to leave a long-lasting impression with your customers. […]

Are Reviews Killing ServiceMagic’s Rebranding?

As ServiceMagic moves forward with its’ re-branding to HomeAdvisor.Com; I am struck by the futility of re-branding for an online company, or, any company for that matter.

My Online Marketing Summer Makeover

Online Marketing Account Coordinator Internship Hi, my name is Adriana Gilbert, a.k.a. Gilburrito. Prior to Turn The Page Online Marketing, I was a student at Northwest Missouri State University, Athletic Marketing manager, Molly’s bartender and Basset Hound mother. The summer after my freshman year, I was lucky enough to get an internship in Marketing in […]