To be truly successful in online marketing, you have to have a deep understanding of the things that motivate your customers. When you understand the psychological factors that make a client buy your product and return to your brand, you have a marked advantage over your competition.
Are you paying attention to what women want?
If not, you’re missing out on a major opportunity. Women account for $7 trillion in consumer spending and they make 85% of purchasing decisions. They also control 60% of personal wealth in the U.S. Women have a tremendous financial clout in this country, so it makes sense to create a marketing strategy that speaks directly to them. But reaching women is a harder task than many marketing experts expect; 91% of women say that advertisers do not understand them.
Summer is the perfect time to reassess. You finally have time to take a breath–and take a look at your business’s goals, budget, and staffing situation. But most importantly, it is a time to make a change in your online marketing technique, to reevaluate how you deliver content to your customers. If you focus on them instead of on your business, you can keep them engaged even in the slower months.
It was official as of March 20, but with the weather finally cooperating and bringing warm temperatures, it now feels real: it is spring, which means it is time for spring cleaning.
Sure, this should include tidying up your home and even brightening up your office, but when it comes to small businesses, spring cleaning must also entail examining and adjusting your online marketing strategy.
You will hear a lot of talk about SEO on our blog because we’re online marketing aficionados. This stuff is not just our job — it is our passion. It is what we think about at night. It is the topic that occupies a piece of our minds day in, day out, like a continuously-running ticker tape — What will change next in the world of SEO? How can we adapt our practices to anticipate these changes? How can we adjust SEO strategies to generate the best results for our clients?
In all the flurry of SEO-related thoughts that fly through our brains, we sometimes forget to take a step back and consider SEO from the standpoint of a small business owner. Though well-versed in their respective industries — whether they be lawn and garden experts, health club owners, or attorneys — a small business owner will not know the ins and outs of SEO like we do.
As we enter a new year, there are undoubtedly many thoughts on your mind as a small business owner. You’re probably penning your 2014 business resolutions, dreaming of your hopes for the growth of your venture, and finalizing your upcoming budget. But as you look forward to the new year ahead, it’s key to not forget to look back.
A new year is the perfect time to reflect on the investments you made in 2013, particularly your marketing efforts. After all, if the marketing efforts you made in the past are not producing the ROI you need, why would you copy your marketing strategies in the new year?