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What an Online Review Means for Your Business

Providing online ratings and reviews of your products and services can benefit everyone. For business owners they can enhance your credibility and even increase conversion rates. From a customer’s standpoint, ratings and reviews aren’t a sales pitch, they’re an honest opinion or experience. Online Customer Reviews – The New Word of Mouth Don’t we all wish we […]

How NOT To Respond To Negative Comments: Applebee’s And Idiocy

Learn from the mistakes of Applebee’s and be smarter about negative comments.

Your 2013 Online Marketing Plan Pt 3: Get In the Pool

Your social media efforts need attention in order to succeed.

Marketing To The Millennial Generation

Marketing to Gen Y takes a different approach.

Read Online Reviews And Learn From Them

Negative online reviews are never pleasant. With the right response you can make them bearable and even positive.

Quick easy simple

A few months ago the Midwest was hit by a really bad hail storm, many people had severe hail damage. Before walking into a local business networking meeting I checked my Facebook to see if anything had happened since last time I checked (being honest that was most likely 5 min).  One of my facebook […]

The Brand Conundrum

Online reviews and social media provide a vast platform for feedback (both positive and negative) which will define a business brand.