Providing online ratings and reviews of your products and services can benefit everyone. For business owners they can enhance your credibility and even increase conversion rates. From a customer’s standpoint, ratings and reviews aren’t a sales pitch, they’re an honest opinion or experience. Online Customer Reviews – The New Word of Mouth Don’t we all wish we [...]
Learn from the mistakes of Applebee’s and be smarter about negative comments.
Your social media efforts need attention in order to succeed.
Marketing to Gen Y takes a different approach.
Negative online reviews are never pleasant. With the right response you can make them bearable and even positive.
A few months ago the Midwest was hit by a really bad hail storm, many people had severe hail damage. Before walking into a local business networking meeting I checked my Facebook to see if anything had happened since last time I checked (being honest that was most likely 5 min). One of my facebook [...]
Online reviews and social media provide a vast platform for feedback (both positive and negative) which will define a business brand.