It was official as of March 20, but with the weather finally cooperating and bringing warm temperatures, it now feels real: it is spring, which means it is time for spring cleaning.
Sure, this should include tidying up your home and even brightening up your office, but when it comes to small businesses, spring cleaning must also entail examining and adjusting your online marketing strategy.
The paid search experts and Google Adwords Certified Partners at Turn The Page spend a lot of our time conducting successful Google Adwords campaigns. But as we continue to help small businesses grow with pay per click advertising, we also encounter a slew of Google Adwords campaigns that simply are not effective.
Though the interface makes it fairly easy to create a simple pay per click advertisement, it is easy for small business owners to unknowingly commit Google Adwords sins. If you are currently conducting a Google Adwords campaign and not seeing the results you anticipated, it is time to reevaluate your ad and consider if you are making one of these seven Google Adwords mistakes.