It was official as of March 20, but with the weather finally cooperating and bringing warm temperatures, it now feels real: it is spring, which means it is time for spring cleaning.
Sure, this should include tidying up your home and even brightening up your office, but when it comes to small businesses, spring cleaning must also entail examining and adjusting your online marketing strategy.
You will hear a lot of talk about SEO on our blog because we’re online marketing aficionados. This stuff is not just our job — it is our passion. It is what we think about at night. It is the topic that occupies a piece of our minds day in, day out, like a continuously-running ticker tape — What will change next in the world of SEO? How can we adapt our practices to anticipate these changes? How can we adjust SEO strategies to generate the best results for our clients?
In all the flurry of SEO-related thoughts that fly through our brains, we sometimes forget to take a step back and consider SEO from the standpoint of a small business owner. Though well-versed in their respective industries — whether they be lawn and garden experts, health club owners, or attorneys — a small business owner will not know the ins and outs of SEO like we do.
The SEO world is Buzzing with Hummingbird. Improving your results from Online Marketing has changed irrevocably with Hummingbird. Embrace the change and understand that there is opportunity in change.
For businesses without a storefront, local search can get tricky. Google wants to avoid a business appearing in search results if that business does not have a physical location in the city searched. They address this in the Google Places Quality Guidelines, where they disallow PO boxes and fake addresses. The only known exception to […]
There’s more to the web than just pictures and text. If you ever want to see the world that hides behind those pictures and text, on any website right-click and select view-source. There you will see a bunch of jumbled words that make about as much sense as your party years in college. Those little […]
When launching your startup, you likely know you need a strong web presence but you’re lost on where to start. We’ve prioritized the steps you need to take while getting established: Register a domain name. The next step after creating a name for your business should be registering the domain. Registering your domain is […]
If you’re not using Google Authorship to help your website get more traffic from Google, maybe it’s time you took a closer look. Google Authorship made its debut at the end of 2011 and since then we’ve seen an increasing number of established bloggers and companies embracing its benefits. Let’s take a look at Authorship […]
Consider using WordPress for your business website.
Duplicate content can hurt your results in search engines. Be unique!
Are you keyword savvy? Good use of keywords is essential to being found on the internet.