You may have seen headlines stating that mobile will overtake fixed internet access by 2014. If this holds true, businesses should quickly consider the impact mobile marketing is going to have. According to a recent study, 70% of marketers plan to increase mobile spend in 2013. If you consider this rapid growth in mobile use, [...]
Marketing to Gen Y takes a different approach.
Mobile Site Visits BE CONNECTED! That’s the word on the street with all the opportunities to get the latest deal, updates, news, emails, directions and so much more with just a tap or swipe of your finger. Using a mobile phones to log online is in – and it’s here to stay. What are Mobile [...]
Before I get started, let me go ahead and put it all out there. I don’t have a smart phone… yet. I’ve not joined the ranks of the iPhone vs. Android war between Rob and Amy. But I hope to soon. And according to growing research showing that mobile phone use is on the rise, [...]