When you think of social media campaigns conducted by businesses, chances are your mind first goes to business to customer or B2C ones rather than business to business or B2B social media campaigns.
While B2B social media campaigns may not be as widespread or high-profile as their B2C counterparts, when leveraged properly they can be instrumental in the success of a B2B endeavor, moving B2B pitches from face-to-face local encounters to global social conversations. Here are some tips your company should use for the most effective B2B social media campaigns.
Today, we live in a world where social media dominates the communication sphere. That is a fact, plain and simple. Because of this cultural shift, a number of social media tools have been developed, making the lives of social media marketers much easier. Used correctly, these social media tools can be very effective and have […]
Does anyone even look in the newspaper for jobs anymore? Searching through social media for jobs is one of the most common ways the unemployed look for work. Employers are posting openings on LinkedIn, tweeting about positions and recruiting on Facebook. If you find a job opening online, chances are your future employer will also […]
In a recent post, we applauded Pepsi’s innovative vending machine that dispenses beverages in exchange for Likes. What’s cooler than this, though? It wasn’t easy to find a worthy competitor, but we stumbled across something that’s just as awesome. Social media fans, meet ”Hundreds and Thousands,” the LED tunnel fueled by tweets. Our friends Down Under at […]
This week, Facebook began rolling out hashtag use for users to search and tag. If you’re a regular to Facebook, you’ve probably noticed many people have already been using hashtags. It’s likely they’ve developed a habit from posting to Twitter and Instagram. But anyone on this social network can now use hashtags- and they’ll work. These […]
Last week, Pepsi launched a very interesting approach to expanding their social media campaign. Instead of cash, their new vending machine accepts Likes. Pepsi teamed up with TBWA Belgium to create this interactive new vending machine which made its first debut at a Beyonce concert. Launched in Antwerp, Belgium, the Pepsi Like Machine dispenses a […]
As a business owner or marketer, you know the importance of a social media strategy. But do you include YouTube to build engagement and market your business? With YouTube being one of the most popular search engines, your business’ presence is very important and your videos can be a very powerful tool. A YouTube channel […]
With over 100 million internet users already on Twitter and 1 million new users signing up to the social network every day, it doesn’t take a rocket scientist to figure out that your business needs to jump on the twitterwagon. So, you create your account, you’re excited to make your first official “tweet”, and then […]
As most of you know already know, spectators and runners at the Boston Marathon were brutally and cowardly attacked on Monday afternoon. Living in a world run by social media, most of the information spread yesterday were consumed by people on social networking sites, rather than the major news networks. Over the course of the […]
LinkedIn keeps improving by enhancing the search bar.