As we have said before, your website can be the most valuable asset in your business marketing toolkit — but that is only if it is a website to be proud of.
You would never use the same print ad or commercial for years on end. Nor would you employ the same sales tactics as your industry evolves or more competitors arrive on the scene. Just like other aspects of your small business need to be monitored and adjusted as time goes on, so does your website. And we are not just talking about website optimization — we also mean creating an entirely new website when that is called for.
A website is a valuable tool in your company’s toolbox. Why not show off those tools? A website is one of the first items that potential customers check when considering your company. Show them why to turn to you.
If you are just starting your business, considering revamping your existing website, or you have recently emerged from your shadowy home under a rock, you might be starting the process of creating a website for your business, and perhaps even contemplating a free website. You do not have to have a lot of business savvy to know that having a website is no longer an option, but a requirement in order to stay out of the red. With the right content and SEO strategy, a quality website can generate leads for your business as you sleep.
It is listed on all of your business cards. It is linked to your social media accounts. You include it in your email signature and give it out over the phone. It is your website, and it is one of the primary ways that consumers will initially interface with your business.
Every website must have a purpose. When visitors come to your site, you want there to be an outcome from the visit. Whether it’s commenting on a blog article, submitting a contact form, or buying a product, you want engagement in some way on your website. It makes no sense to throw a bunch of […]
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