During June, many companies experience a drastic slump in the amount of business that they do. Restaurants find themselves losing out to backyard barbeques. Retail businesses notice that their clients are spending more time at the pool and less time browsing in their stores. Service based businesses suffer because their clients have left their homes for summer vacations. While this decline in traffic might seem like a great chance to take a breather and recharge, many business owners find themselves struggling to maintain a sense of passion for their business when customers aren’t buying.
If you want your small business to thrive, you don’t need to reach every customer. You need to reach the right customer. Gone are the days when small businesses attempted the expensive and often futile task of competing with larger businesses in rankings in order to reach large numbers of potential customers. Now small businesses can focus their resources on engaging with the right customer, the one who is likely to spend money with the business not just once but over and over.
When you utilize your summer slump to reevaluate the way you think about goal setting so that you are focusing on internal goal setting, you change the game for yourself, your employees, and your clients. No longer are you allowing external factors to dictate the way that you run your business. Internal goal setting keeps you and your team focused on doing the things that you need to do without worrying about things that you cannot control.
Summer is the perfect time to reassess. You finally have time to take a breath–and take a look at your business’s goals, budget, and staffing situation. But most importantly, it is a time to make a change in your online marketing technique, to reevaluate how you deliver content to your customers. If you focus on them instead of on your business, you can keep them engaged even in the slower months.
One very common question people ask when building a new website is whether paying for their own website is necessary, or if a free website will work just as well. The answer is simple: If you ever hope to do any online marketing with your site, you need to pay. Here are five important things a free website can cost you.
Email marketing is essential for every business, but only if you do it effectively. Don’t just send your emails out into space. Run an effective email marketing campaign with these six tips
While Facebook’s EdgeRank algorithm can make sharing on Facebook frustrating, having your content seen on Facebook is not impossible. You just need to create a good amount of engagement. Here are ten great ways to do so.
In an effort to create the best online marketing strategy, you are probably already creating quality blog content, maintaining a presence on social media and advertising on related sites. There is one crucial online marketing strategy you may be forgetting, however: video. Not only are videos fun to create, but they can also increase your website traffic and your sales as well.
Business growth is something that every business wants to see. In 2014, there are many things that can be done to see positive business growth.
This will give you a better idea of which processes are successful and which are failing your business so you can adjust day-to-day operations accordingly.