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Turning The Page for Local Business

Why Does Your Company Need a Business Blog?

Whether your business is flourishing or it is stagnant, the integration of a blog on your company website could work wonders.

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Why Do I Need to Hire a Web Developer?

If you are a small business owner, you probably do what you can to minimize your costs while maximizing profit. While this strategy can make sense when it comes to many aspects of your business, you should never cut corners to save money when it comes to your website.

Last week, we shared tips for knowing when it is time to get a new website for your small business. This week, we are focusing on why you should hire a web developer to help you build that new website or remodel your current plot of digital real estate.

But what is a web developer — and why are they so important when it comes to your website? We have the details below.

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When Is It Time To Get A New Website?

As we have said before, your website can be the most valuable asset in your business marketing toolkit — but that is only if it is a website to be proud of.

You would never use the same print ad or commercial for years on end. Nor would you employ the same sales tactics as your industry evolves or more competitors arrive on the scene. Just like other aspects of your small business need to be monitored and adjusted as time goes on, so does your website. And we are not just talking about website optimization — we also mean creating an entirely new website when that is called for.

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Don’t Waste it: How to Make the Most of Your Company’s Blog

So, you set up a blog for your business. You’re ready to start publishing posts, but how do you make sure this new blog is worth your time? Your blog can be more than a few updates posted every few months. When used correctly, your business blog can provide you with leads, teach customers, inform […]

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Writing Your Hypothesis: Why You Should be Doing AB Testing on Your Website

Even if it is well-designed and fully-optimized, to ensure your continued success you should be thinking of ways to update your website. But thanks to the practically limitless number of variables on any website, it can be easier said than done to know what changes to make. How can you say for certain if adding more content to a page will boost conversions vs. adding a new landing page? It is time to measure the effectiveness of those variables through AB testing.

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Online Advertising vs. Online Marketing: What’s the Difference?

As online marketing experts, we are regularly asked about the difference between online marketing and advertising.

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Growth After a Groupon Deal: Effective Customer Retention Strategies

Launched in 2008, deal-of-the-day site Groupon gives small businesses the chance to attract new customers by offering discounts on selected products or services. The model has given some unknown brands a bigger platform for sales, but others have criticized Groupon for absorbing too much of business’ profits and only attracting bargain-seekers, thus failing to build brand loyalty.

Depending on your brand, offering a Groupon deal might be a good idea for your business. Of course, it is not enough to just offer your Groupon customers a one-time deal and then expect that they’ll keep flocking back for more. If you are serious about using Groupon to attract and keep new customers, then you will need to implement some effective customer retention strategies that fit with your overall marketing campaign.

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Entering a New Year: Are You Reinvesting in Online Marketing Strategy Properly?

As we enter a new year, there are undoubtedly many thoughts on your mind as a small business owner. You’re probably penning your 2014 business resolutions, dreaming of your hopes for the growth of your venture, and finalizing your upcoming budget. But as you look forward to the new year ahead, it’s key to not forget to look back.

A new year is the perfect time to reflect on the investments you made in 2013, particularly your marketing efforts. After all, if the marketing efforts you made in the past are not producing the ROI you need, why would you copy your marketing strategies in the new year?

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B2B Social Media: How Your Company Can Leverage Social Sites

When you think of social media campaigns conducted by businesses, chances are your mind first goes to business to customer or B2C ones rather than business to business or B2B social media campaigns.

While B2B social media campaigns may not be as widespread or high-profile as their B2C counterparts, when leveraged properly they can be instrumental in the success of a B2B endeavor, moving B2B pitches from face-to-face local encounters to global social conversations. Here are some tips your company should use for the most effective B2B social media campaigns.

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Hook, Line, & Sinker: Tips for Converting Online Leads

Ask any small business owner the goals of their online marketing campaign, and increasing sales is probably high on that list. Online marketing can boost online lead generation, especially if your small business actively posts on social media, communicates with past and potential clients via email marketing, and directs customers to optimized landing pages with calls to action and contact forms.

But what good is it collecting leads online if you do not spend the same effort on converting those leads into sales? Your marketing is only effective if you put the time into courting and landing sales found via online lead generation.

You might think that you can apply the same principles of traditional lead conversion when converting online leads, but that is not true. Just as your online marketing strategies must differ from traditional ones, when courting leads online, you need to employ different tactics.

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