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Turning The Page for Local Business

Don’t Waste it: How to Make the Most of Your Company’s Blog

So, you set up a blog for your business. You’re ready to start publishing posts, but how do you make sure this new blog is worth your time? Your blog can be more than a few updates posted every few months. When used correctly, your business blog can provide you with leads, teach customers, inform […]

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Writing Your Hypothesis: Why You Should be Doing AB Testing on Your Website

Even if it is well-designed and fully-optimized, to ensure your continued success you should be thinking of ways to update your website. But thanks to the practically limitless number of variables on any website, it can be easier said than done to know what changes to make. How can you say for certain if adding more content to a page will boost conversions vs. adding a new landing page? It is time to measure the effectiveness of those variables through AB testing.

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Online Advertising vs. Online Marketing: What’s the Difference?

As online marketing experts, we are regularly asked about the difference between online marketing and advertising.

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Growth After a Groupon Deal: Effective Customer Retention Strategies

Launched in 2008, deal-of-the-day site Groupon gives small businesses the chance to attract new customers by offering discounts on selected products or services. The model has given some unknown brands a bigger platform for sales, but others have criticized Groupon for absorbing too much of business’ profits and only attracting bargain-seekers, thus failing to build brand loyalty.

Depending on your brand, offering a Groupon deal might be a good idea for your business. Of course, it is not enough to just offer your Groupon customers a one-time deal and then expect that they’ll keep flocking back for more. If you are serious about using Groupon to attract and keep new customers, then you will need to implement some effective customer retention strategies that fit with your overall marketing campaign.

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Entering a New Year: Are You Reinvesting in Online Marketing Strategy Properly?

As we enter a new year, there are undoubtedly many thoughts on your mind as a small business owner. You’re probably penning your 2014 business resolutions, dreaming of your hopes for the growth of your venture, and finalizing your upcoming budget. But as you look forward to the new year ahead, it’s key to not forget to look back.

A new year is the perfect time to reflect on the investments you made in 2013, particularly your marketing efforts. After all, if the marketing efforts you made in the past are not producing the ROI you need, why would you copy your marketing strategies in the new year?

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B2B Social Media: How Your Company Can Leverage Social Sites

When you think of social media campaigns conducted by businesses, chances are your mind first goes to business to customer or B2C ones rather than business to business or B2B social media campaigns.

While B2B social media campaigns may not be as widespread or high-profile as their B2C counterparts, when leveraged properly they can be instrumental in the success of a B2B endeavor, moving B2B pitches from face-to-face local encounters to global social conversations. Here are some tips your company should use for the most effective B2B social media campaigns.

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Hook, Line, & Sinker: Tips for Converting Online Leads

Ask any small business owner the goals of their online marketing campaign, and increasing sales is probably high on that list. Online marketing can boost online lead generation, especially if your small business actively posts on social media, communicates with past and potential clients via email marketing, and directs customers to optimized landing pages with calls to action and contact forms.

But what good is it collecting leads online if you do not spend the same effort on converting those leads into sales? Your marketing is only effective if you put the time into courting and landing sales found via online lead generation.

You might think that you can apply the same principles of traditional lead conversion when converting online leads, but that is not true. Just as your online marketing strategies must differ from traditional ones, when courting leads online, you need to employ different tactics.

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Goodbye, Yellow Pages. Hello, Online Marketing

Although the Yellow Pages used to be a hot bed for business listings, there is nothing hot about their recent listing success — it’s all about online marketing.

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Seven Google Adwords Sins Small Businesses Make

The paid search experts and Google Adwords Certified Partners at Turn The Page spend a lot of our time conducting successful Google Adwords campaigns. But as we continue to help small businesses grow with pay per click advertising, we also encounter a slew of Google Adwords campaigns that simply are not effective.

Though the interface makes it fairly easy to create a simple pay per click advertisement, it is easy for small business owners to unknowingly commit Google Adwords sins. If you are currently conducting a Google Adwords campaign and not seeing the results you anticipated, it is time to reevaluate your ad and consider if you are making one of these seven Google Adwords mistakes.

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What a Website Can Do For You

A website is a valuable tool in your company’s toolbox. Why not show off those tools? A website is one of the first items that potential customers check when considering your company. Show them why to turn to you.

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