We all know that funny kitten videos are never going to have trouble getting likes and shares. But what if you want to create content that doesn’t just get shared? What if you want to create content that compels clients to act quickly? Today Turn the Page Online Marketing takes a hard look at why you should be scaring your audience.
Every second that your customers wait, you lose money. That’s why it is so important for small business owners to do everything in their power to prevent the looming changes proposed by the Federal Communications Commission (FCC).
It is in this atmosphere that Google announced a change that will likely have a growing impact on online marketing techniques. Read on to learn how this change will impact your business, online marketing techniques, and the quality of world-wide cybersecurity.
Whether you love horror movies or hate them, you have to have respect for horror movie makers who are, like many of us online marketing professionals, working on a very tight budget with limited time in order to send their vision into the eyes and ears of audiences.
Shakespeare wrote the most celebrated plays in the English language not because he sat down to create great art but because he had to pay bills. In this way, modern bloggers and content marketers are not such a far cry from Shakespeare. We make our living making words that speak to our audience and serve a purpose.
The modern consumer is barraged with advertising on a daily basis. Industry experts estimate that most people are exposed to between 3000 and 5000 advertisements per day.
How does the brain react to the constant flood of messages asking them to try, to buy, to discover, to switch, to indulge, today?
It shuts down.
Social media marketing is one of the strongest ways that a brand can interact with its clients, responding to their tweets and tailoring Facebook content to speak directly to key segments of their audience. And the best blogs are extremely self-aware. They don’t speak at their audience but rather with their audience, with prompt responses in the comment sections.
Innovative marketers are incorporating the findings of psychologists to create marketing campaigns that can reach consumers on a deeper and more effective level, a practice called neuromarketing. Sinister as it may seem, smart online marketers put aside any squeamishness about using subconscious messaging because they recognize its immense potential to steer customers toward a particular brand. When used judiciously, this type of online marketing can help increase the trust consumers have in your company.
Are you paying attention to what women want?
If not, you’re missing out on a major opportunity. Women account for $7 trillion in consumer spending and they make 85% of purchasing decisions. They also control 60% of personal wealth in the U.S. Women have a tremendous financial clout in this country, so it makes sense to create a marketing strategy that speaks directly to them. But reaching women is a harder task than many marketing experts expect; 91% of women say that advertisers do not understand them.
Remember the last viral video you watched on Youtube? Chances are, it made you laugh, cry, or get goosebumps. That’s because people are more likely to share content that creates a strong emotional response. In a world of information overload, creating content that resonates emotionally is key to breaking through and getting your message heard. Creating emotionally powerful content not only helps you get consumers’ attention; it also helps you to get them to act once you have it. After all, people make decisions (about, among other things, when and how to spend money) based on how a product makes them feel. That’s why it pays to create content that speaks to the heart rather than the head.