Innovative marketers are incorporating the findings of psychologists to create marketing campaigns that can reach consumers on a deeper and more effective level, a practice called neuromarketing. Sinister as it may seem, smart online marketers put aside any squeamishness about using subconscious messaging because they recognize its immense potential to steer customers toward a particular brand. When used judiciously, this type of online marketing can help increase the trust consumers have in your company.
Are you paying attention to what women want?
If not, you’re missing out on a major opportunity. Women account for $7 trillion in consumer spending and they make 85% of purchasing decisions. They also control 60% of personal wealth in the U.S. Women have a tremendous financial clout in this country, so it makes sense to create a marketing strategy that speaks directly to them. But reaching women is a harder task than many marketing experts expect; 91% of women say that advertisers do not understand them.
Remember the last viral video you watched on Youtube? Chances are, it made you laugh, cry, or get goosebumps. That’s because people are more likely to share content that creates a strong emotional response. In a world of information overload, creating content that resonates emotionally is key to breaking through and getting your message heard. Creating emotionally powerful content not only helps you get consumers’ attention; it also helps you to get them to act once you have it. After all, people make decisions (about, among other things, when and how to spend money) based on how a product makes them feel. That’s why it pays to create content that speaks to the heart rather than the head.
Your clients are overwhelmed by information. At no other time in history have humans had access to as much data as they do right this second. Ninety percent of the information that now exists was created in just the last two years. 571 new websites are created every minute. And the average person stays on a webpage for less than a minute, reading only one quarter of the text of the page.
So how do you get their attention? In a world of information overload, how do you ensure that your website stands out and gets your business’s message heard? One of the best ways is to make sure that your website is brain-friendly, meaning that the information you’re trying to convey is designed to be easy for the brain to process. When you focus on developing your website at this level, your set your business up for success.
During June, many companies experience a drastic slump in the amount of business that they do. Restaurants find themselves losing out to backyard barbeques. Retail businesses notice that their clients are spending more time at the pool and less time browsing in their stores. Service based businesses suffer because their clients have left their homes for summer vacations. While this decline in traffic might seem like a great chance to take a breather and recharge, many business owners find themselves struggling to maintain a sense of passion for their business when customers aren’t buying.
If you want your small business to thrive, you don’t need to reach every customer. You need to reach the right customer. Gone are the days when small businesses attempted the expensive and often futile task of competing with larger businesses in rankings in order to reach large numbers of potential customers. Now small businesses can focus their resources on engaging with the right customer, the one who is likely to spend money with the business not just once but over and over.
When you utilize your summer slump to reevaluate the way you think about goal setting so that you are focusing on internal goal setting, you change the game for yourself, your employees, and your clients. No longer are you allowing external factors to dictate the way that you run your business. Internal goal setting keeps you and your team focused on doing the things that you need to do without worrying about things that you cannot control.
Summer is the perfect time to reassess. You finally have time to take a breath–and take a look at your business’s goals, budget, and staffing situation. But most importantly, it is a time to make a change in your online marketing technique, to reevaluate how you deliver content to your customers. If you focus on them instead of on your business, you can keep them engaged even in the slower months.
One very common question people ask when building a new website is whether paying for their own website is necessary, or if a free website will work just as well. The answer is simple: If you ever hope to do any online marketing with your site, you need to pay. Here are five important things a free website can cost you.
Email marketing is essential for every business, but only if you do it effectively. Don’t just send your emails out into space. Run an effective email marketing campaign with these six tips