I've been working with Tyler Hammer of Turn the Page Online Marketing for a few months now. Oh my! The things he's taught me! Not only the technical stuff that you need to know about SEO's (and all the . . .
E-Mail MarketingEmail marketing is an extremely cost-effective way to communicate with potential and existing customers. Email is a faster, cheaper and easier way to communicate with your customer base and it works for all industries and businesses. Email marketing done well will have a positive impact on business sales. It works as a point of contact and will stretch your sales funnel. Turn The Page provides ongoing email marketing management bundles, and email marketing training. Strategic email marketing campaigns can keep your business top-of-mind with current customers, and inform potential customers about your businesses’ services. It also provides a simple way to capture email addresses for potential clients visiting your website.
Turn The Page is a Constant Contact Business Partner and can assist you in setting up your email campaigns. Our partnership with Constant Contact allows you to have a free trial with this email marketing service. As you begin your email marketing campaigns, we can help create an email marketing strategy and editorial calendar, capture customer emails and design custom templates that fit within your organization’s look and feel.
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The average local business relies on its customers to become returning customers in order to develop a successful business. They also need to maximize new prospects and/or customers from their website. The questions we get asked most often are how to make your customers become loyal to you and how to identify a prospect who does not become a customer after visiting the business website. There are plenty of ways you can increase customer loyalty. Capturing prospects who may not be quite ready to become customers so you can engage with them is a little more tricky. This is where a well designed email marketing strategy comes into its own. By providing an enticing reason for prospects and customers to join your email list, you can take the first step toward engagement. When done correctly, Email marketing boosts customer and prospect communication.
You can increase the effectiveness of your website with a comprehensive email marketing campaign. The logic is simple; you have a set number of visitors to your site and of those a set number convert into customers/prospects. That leaves a percentage that visited and left without contacting you. Finding an inventive way to encourage those "deserters" to engage with your business is step one in email marketing increasing your website efficiency.
Utilize email to support and amplify your social media message. From a marketer’s perspective, interactive email opens up a world of possibility in terms of user engagement. It allows users to interact with messages via social media platforms. You will find this being commonly referred to as Share to Social. How does Share-To-Social (S2S) Work? S2S is a call to action such as ‘Share this Newsletter’ followed by graphical links to various social network or content sharing sites such as Facebook, LinkedIn, Twitter, StumbleUpon and so forth, all within the email message.
Email marketing provides rapid and flexible delivery. It is a wonderful tool to drive your business. When you have developed a quality list that has been cultivated by providing members with relevant and exciting content, you can tap into this resource. Email can alter a down sales cycle with one correctly targeted blast.
Email tracking and reporting allows you to see the results of your email marketing campaigns in real time. You can monitor a full array of email activity providing measurements and reports that allow business owners to make quality decisions about their email campaigns. We use a full range of measurement metrics in our monthly optimization bundles, and we teach how to utilize the results to maximize return in our "Strategy" training module. Below are some examples of what you can measure with most email service provider platforms.
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