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It was official as of March 20, but with the weather finally cooperating and bringing warm temperatures, it now feels real: it is spring, which means it is time for spring cleaning. Sure, this should include tidying up your home and even . . .Read full post
If you want to feel like an outsider in today’s culture, mention to someone that you don’t have a Facebook profile. As the fastest growing website in the world (even more visited than Google.com…) Facebook has made quite an impression on our culture.
If you’re unfamiliar with Facebook it began as a site that connected college students. Initially, only those with a university email address could log on. Developers began to see the potential as thousands of college students signed on and connected with one another. Eventually, they opened up Facebook to anyone on the web, and it quickly became a phenomenon. For a more detailed history, watch “The Social Network” movie that recently came out. Everyone from teenagers to grandparents use Facebook these days. Not only has it opened an opportunity for friends and family to stay connected, but it’s also created a great opportunity for business owners.
Facebook marketing for your business allows you to create a “page” for your business where customers can become fans (likes) and stay tuned in to all of your updates. It’s a great way to grow your business, market your events and services, and gain customer loyalty. You don't need us to tell you Facebook is integrated into the very fabric of our society, but maybe you do need us to establish your business' social media presence.
With the advance of social search, is Facebook right for all business types? Yes, even B to B models can benefit from Facebook because business owners and decision makers are people too! Google has said they now give relevance to prominence in social media as part of their search algorithm. The Bing search platform which combined with Yahoo recently for a 23% share and is integrated into the Facebook platform. This is not the whole story; there is too much to tell and the changes happen so rapidly it is hard for anyone to truly stay updated fully. Suffice it to say the signs are there that missing out on Facebook as a business could be harmful to results. Our optimization, Facebook marketing, and Social Media Management services are second to none for providing businesses with excellent results and engagement.