I've been working with Tyler Hammer of Turn the Page Online Marketing for a few months now. Oh my! The things he's taught me! Not only the technical stuff that you need to know about SEO's (and all the . . .
It is a reasonable assumption that Google focuses on three primary areas for its local search:
To understand this is critical for any successful local business online marketing strategy. Relevance to the search term has always been important, and an argument could be made that prominence has always been part of the equation. The prominence factor though has been altered not only by social media, but by local business directories. The distance factor is relatively new with the increased ability of search engines to understand and target the geographic locations of online searchers. Now local businesses need a website–a consistent Local Business Listing presence, and social media to be successful.
Local business listing optimization and improving your presence in the local search space is the growing online marketing channel right now. Local search is fast becoming mainstream and even overtaking regular search engine optimization. 20% of searches on Google are currently related to location; this number jumps to 33% on mobile searches. With the increase in digital mobile devices, this growth is set to increase dramatically.
With only about 2 million US businesses having claimed their Google Places Listing it is reasonable to assume that even less have a consistent presence in the the other search engine directories and local directory listings. When you consider that Google states there are 50 million place pages online, that means only 4% of place listings are claimed. Claiming your business listing online wherever it exists, correcting any errors and maintaining consistent information is extremely beneficial. If a business moves now to claim and optimize its online business listing, they can gain great benefit. Business listings are not ordered alphabetically or by any other simple process. They are listed algorithmetically based on the level of optimization.
Optimizing a business listing is an ongoing and consistent process that takes regular updating and monitoring. Our Online Marketing Training covers how to optimize business listings for best results for specific business needs. For those who do not have time and want this optimization completed by our experienced staff, our optimization bundles all provide Business Listing Optimization.