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For most, they see the marketing budget as something they can reduce but they shouldn’t. Your marketing budget is what helps bring more business to the business, so this isn’t a smart move in order to save money. Instead, it is . . .Read full post
It is a reasonable assumption that Google focuses on three primary areas for its local search:
To understand this is critical for any successful local business online marketing strategy. Relevance to the search term has always been important, and an argument could be made that prominence has always been part of the equation. The prominence factor though has been altered not only by social media, but by local business directories. The distance factor is relatively new with the increased ability of search engines to understand and target the geographic locations of online searchers. Now local businesses need a website–a consistent Local Business Listing presence, and social media to be successful.
Local business listing optimization and improving your presence in the local search space is the growing online marketing channel right now. Local search is fast becoming mainstream and even overtaking regular search engine optimization. 20% of searches on Google are currently related to location; this number jumps to 33% on mobile searches. With the increase in digital mobile devices, this growth is set to increase dramatically.
With only about 2 million US businesses having claimed their Google Places listings it is reasonable to assume that even less have a consistent presence in the the other search engine directories and local business directories. When you consider that Google states there are 50 million place pages online, that means only 4% of place listings are claimed. Claiming your business listing online wherever it exists, correcting any errors and maintaining consistent information is extremely beneficial. If a business moves now to claim and optimize its listings on online business directories, they can gain great benefit. Local business directories are not ordered alphabetically or by any other simple process. They are listed algorithmetically based on the level of optimization.
Optimizing a business listing is an ongoing and consistent process that takes regular updating and monitoring. Our Online Marketing Training covers how to optimize business listings for best results for specific business needs. For those who do not have time and want this optimization completed by our experienced staff, our optimization bundles all provide optimization for all major local business directories.
Call Turn The Page (816) 527-8371 or (913) 732-4120 today for a free consultation!