Consider this not a good day to get on my nerves, but I just got a cold call, AGAIN, from another guy wanting to put us on the first page with a google search, yada, yada, yada. Claimed we didn't . . .
'Tis the season where we're all wishing each other "Happy Holidays" and spreading good cheer, but are you doing everything you can to ensure that your employees actually are happy? Work environment can be a major factor in employee satisfaction and . . .Read full post
The popularity of the smart phone has changed the way that users interact with the Internet as a whole. Today, consumers use their smart phones to do everything from finding the closest coffee shop to price comparing products before they buy. Whether you’re a pure online business or a brick-and-mortar store. Mobile search with a local flavor has changed the game, and organic search results have never been more critical.The search engines (Google, Bing, Yahoo!) recognized the swing towards mobile search and have changed their algorithms to take a person's location into account when providing a search result. Google has recently started promoting Mobile Friendly sites in mobile search results.
As of Novemeber 2014 Google recognizes three different build configurations for mobile sites.
A responsive design website is seen on any viewing device by reading the same code on the same URL. By design the website will resize itself to fit the size of screen being used. The resizing is based upon pre-defined breakpoints and fluid grids within the code. Because both versions are on the same URL load time is generally reduced.
The mobile site is rendered in a different version of the HTML for the different mobile devices it may be viewed upon. The server dynamically serves the correct HTML version for the the viewing device on the same URL. If you make regular changes to your site and have a solid content management system this maybe the solution for you. This method is resource intensive and is not most favored by Search Engines because if not correctly set up both versions of pages can be seen as duplicate content.
In this case the system detects the mobile device and redirects to the mobile rendering. The mobile site is rendered in a different version of the HTML for any of the different mobile devices it may be viewed upon. The server dynamically serves the correct HTML version for the the viewing device on a different URL (m.URL). In this instance only mobile users will see the separate mobile site. Users of tablets, Web-enabled TVs or other devices will still see your original desktop site. It allows great flexibility to develop a wonderful Mobile Site.
Website analytics have become so advanced that we can actually see the number of users that are viewing your website from a mobile device. Currently (Fall 2014) depending on the search metric, up to 50% of searches are proven to be on a mobile device. At Turn The Page, we believe that by 2017 every company will need a mobile site to stay competitive in the market, but for many companies that time is now. We currently recommend that at the least your website should be a responsive design and for some business models you should have an additional mobile (smartphone) website.
Contact Turn The Page at (816) 527-8371 today to let us help you determine the right time for your mobile site.