I've been working with Tyler Hammer of Turn the Page Online Marketing for a few months now. Oh my! The things he's taught me! Not only the technical stuff that you need to know about SEO's (and all the . . .
The popularity of the smart phone has changed the way that users interact with the Internet as a whole. Today consumers use thier smart phones to do everything from finding the closest coffee shop to price comparing products before they buy. The search engines (Google, Bing, Yahoo!) recognized the swing towards mobile search and have changed their algorithms to take a person's location into account when providing a search result.
A mobile friendly site merely means that your website displays in the same way on a mobile device as it does on a desktop or laptop computer. All Turn the Page websites are mobile friendly, but we can help you take the next step towards a true mobile site to reach your target market. True mobile sites are built to fit the size of a smart phone (or tablet) so that the user doesn't have to zoom and expand the text to read. The menus typically are the full width of the screen. In general, a true mobile site gives your user an easier way to read and navigate your website on the smallest of screens.
Website analytics have become so advanced that we can actually see the number of users that are viewing your website from a mobile device. At Turn The Page, we believe that by 2017 every company will need a mobile site to stay competitive in the market, but for many companies that time is now. We recommend that if your mobile traffic comprises any more than 25-30% of your site traffic that you should invest in a mobile site now.
Contact Turn The Page today and let us help you determine the right time for your mobile site.