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It was official as of March 20, but with the weather finally cooperating and bringing warm temperatures, it now feels real: it is spring, which means it is time for spring cleaning. Sure, this should include tidying up your home and even . . .Read full post
The importance of internet marketing cannot be ignored. When Internet users look for information, services or products to buy, more than 8 out of 10 rely on search engines, not simple surfing. The business growth online marketing strategy module helps construct your business’s internet marketing plan and website strategy for immediate increases in visibility, targeted-audience traffic and people who buy. Our coaches consult with local companies and business owners to recognize and remedy vast, untapped potential and missed or overlooked opportunities in their Internet marketing strategy.
Internet searches continue to grow rapidly and are closing in on the billion-per-day rate. Best internet marketing practices help ensure that your business is visible by these searchers within your local market.
With the hundreds of millions of websites on the Internet, ensuring yours is visible is vital to the sustainability and growth of your business. There is a growing need for local business owners to gain understanding of the steps required to achieve search engine visibility for their website.
One of the best internet marketing strategies is website linking. Having another website display a link to your website is like finding the buried treasure. It’s very helpful in SEO, as Google crawlers will see your site as more reliable and full of good content if others are linking to you. The more your URL is linked online, the more likely it will appear in search engine results. However, equally as important to the number of links are the quality of the websites that are linked to your site. We will help you understand how to achieve a proper and effective linking strategy.
With an understanding of Google Analytics, you will be more prepared to create a high traffic website, strengthen your internet marketing initiatives and create higher conversions. Just knowing how many visitors have come to your site is not enough to help you achieve your online marketing goals.
Email marketing is an extremely cost-effective tool and, when used properly, can catapult your sales to new levels. Whether your business is found solely online or is a mom-and-pop store whose latest technology is the thirty-year-old cash register, this internet marketing strategy will help you grow your business.
Blogging provides business owners and marketing representatives with internet marketing opportunities beyond and distinct from a typical company website. Businesses can use blogs to communicate on a personal level with their visitors. This is a huge benefit to the bottom line in any business. This session shows how to develop a successful blogging campaign.
Social media is the fastest growing component of internet marketing. A strategy for social media is critical for a successful business. A strong and targeted social media presence increases a business's online presence. In this phase you will gain understanding of how to develop a basic social media presence.
Social Media is an internet marketing platform. You build things on it. The main concept behind social media marketing is that participants can connect and communicate with each other through various media. Most successful social media networking campaigns are judged by traffic sent and relationships built. This session delves into ways to develop interaction across the three main social media platforms: Facebook, Twitter and Linkedin.