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Consider this not a good day to get on my nerves, but I just got a cold call, AGAIN, from another guy wanting to put us on the first page with a google search, yada, yada, yada. Claimed we didn't . . .

Jennifer Raffety - Prestige One Landscaping

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TTP Blog

Put the "Happy" Back in Your Employees' Holidays

'Tis the season where we're all wishing each other "Happy Holidays" and spreading good cheer, but are you doing everything you can to ensure that your employees actually are happy? Work environment can be a major factor in employee satisfaction and . . .

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Cursor Icon  Search Engine Marketing | SEM

Search engine marketing (SEM) is a type of online marketing that involves the elevation of a particular web presence by enhancing the visibility in search engine results pages (SERPs) through optimization and paid advertising.  A derivation of SEO; SEM is often referred to as PPC or Pay Per Click advertising without reference to organic optimization.

PPC - Pay Per Click

Turn The Page Pay Per Click (PPC) professionals focus on providing outstanding results within a cost effective PPC campaign. Every client that chooses an optimization package is able to utilize our pay per click (PPC) services

The skill in Pay per click advertising is providing the best ROI for a given budget. There are a number of factors that increase the ROI in PPC and at the same time reduce the cost per click. Our PPC experts focus entirely on these factors to provide you the maximum return on your monthly budget. Because the PPC services are a part of our monthly optimization services, we deliver an integrated approach to your search engine marketing. When you choose monthly optimization services with TTP, you will benefit from paid search experience, ongoing personal support and know how that gives you the most out of your PPC advertising budget.

Professional Pay Per Click Account Analysis and Setup

Each pay per click (PPC) platform requires unique account setup.  The way your PPC account is configured will contribute to the cost effectiveness of the paid campaigns.  Our certified PPC professionals will conduct a full analysis of your Online Presence.  The Analysis will include:

  • Strategy meeting to understand your business and your needs.
  • Review of your website, SEO, Local, Mobile, and Social Media presence.
  • Develop a comprehensive Keyword Targeting strategy including negative keywords for your PPC Campaigns.
  • Build and develop PPC campaigns with correct categorization, matching and Adgroups.
  • Write Ad Text with multiple ads for efficiency testing.
  • Setup tracking code for Analytics, PPC Conversion Tracking and Call Tracking.


Ongoing Professional Account Management

After setup, your PPC account is ready to launch.  An active PPC campaign is a constant contest to maximize the ads presence and click through rate for the least amount spent.  This is achieved by consistent strategy development, results analysis and keyword monitoring.  Your PPC campaign is a planned part of the monthly strategy for your optimization services. Our expert Account Managers continuously recognize and react to the needs of your campaign by monitoring the following components:

  • Continuing Business, Website, SEO, Local, Mobile and Social Media strategy and consulting.
  • Constant tuning and modification of PPC Strategy.
  • Ongoing Keyword and Ad modification to reflect strategy changes.
  • Continual bid and position adjustments to maximize ROI in your PPC campaigns.
  • Continued Conversion Tracking analysis for improving strategy.


Click here or more information on our Optimization Services with Pay Per Click Advertising.

Why Use Turn The Page?

In today’s digital age having a partner that understands the search enging marketing process is of great benefit.  We are not only pay per click experts; we are experts in SEO, Social Media and Web Development.  We truly understand how to maximize your results with the best solution no matter what your situation.  We are confident enough in our results that we do not have term contracts; we will provide excellent results.  That way, we will continue to earn your business month after month.  

Call Turn The Page Online Marketing today to get started on improving your web presence with complete search engine marketing services, including pay per click advertising.