I've been working with Tyler Hammer of Turn the Page Online Marketing for a few months now. Oh my! The things he's taught me! Not only the technical stuff that you need to know about SEO's (and all the . . .
Your website is your most valuable marketing asset and it should bring about the results that you are looking to achieve, whether it is increasing your sales volume, or increasing awareness for your organization.
All Turn The Page websites have Google Analytics installed standard on the site. Google Analytics is a tool that will help you understand not only how much traffic you are achieving on your site, but also allows you to set conversion goals and measure your results based on those goals.
All of our websites include Basic SEO setup and several of our website packages include an SEO component where we put together a keyword, page title and meta description strategy for each page of your site. We also install Google Webmaster and setup your sitemap and all the extra tools that work with Google Webmaster. You will be provided with a login and password for this account in order to access the information and track vital statistics about the integrity of your website.
Your website is a big investment. As with any marketing dollars you spend, ensure that you are able to track the results to real sales dollars!