I read an article the other day and this really struck me, “Regardless of what industry you are in or how your target customer is wired, today is the least receptive to social media your customers will ever be. Each day, they will accept it more, use it more, and expect you to serve their [...]
You will have heard much ado about the Panda | Farmer algorithm change. There has been a little scare mongering from various sources about what the effects are for local business websites.
Whats true for Yellow Book is true for most advertising mediums. Nothing much changed because it was easy. What changed in TV, Radio, Newspaper advertising before the internet? Again; not much. Post internet changes were minimal; a condescending passing references to the business online website or Social Media page.