Ask any small business owner the goals of their online marketing campaign, and increasing sales is probably high on that list. Online marketing can boost online lead generation, especially if your small business actively posts on social media, communicates with past and potential clients via email marketing, and directs customers to optimized landing pages with calls to action and contact forms.

But what good is it collecting leads online if you do not spend the same effort on converting those leads into sales? Your marketing is only effective if you put the time into courting and landing sales found via online lead generation.

You might think that you can apply the same principles of traditional lead conversion when converting online leads, but that is not true. Just as your online marketing strategies must differ from traditional ones, when courting leads online, you need to employ different tactics.

Filed under: Online Lead Conversion, Online Leads by Robby
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Although the Yellow Pages used to be a hot bed for business listings, there is nothing hot about their recent listing success — it’s all about online marketing.

Filed under: Online Marketing by Robby
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The paid search experts and Google Adwords Certified Partners at Turn The Page spend a lot of our time conducting successful Google Adwords campaigns. But as we continue to help small businesses grow with pay per click advertising, we also encounter a slew of Google Adwords campaigns that simply are not effective.

Though the interface makes it fairly easy to create a simple pay per click advertisement, it is easy for small business owners to unknowingly commit Google Adwords sins. If you are currently conducting a Google Adwords campaign and not seeing the results you anticipated, it is time to reevaluate your ad and consider if you are making one of these seven Google Adwords mistakes.

Filed under: Google Adwords, Paid Search, Pay-Per-Click by Robby
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