Innovative marketers are incorporating the findings of psychologists to create marketing campaigns that can reach consumers on a deeper and more effective level, a practice called neuromarketing. Sinister as it may seem, smart online marketers put aside any squeamishness about using subconscious messaging because they recognize its immense potential to steer customers toward a particular brand. When used judiciously, this type of online marketing can help increase the trust consumers have in your company.

Filed under: Content Marketing, Online Marketing by Turn The Page
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Are you paying attention to what women want?

If not, you’re missing out on a major opportunity. Women account for $7 trillion in consumer spending and they make 85% of purchasing decisions. They also control 60% of personal wealth in the U.S. Women have a tremendous financial clout in this country, so it makes sense to create a marketing strategy that speaks directly to them. But reaching women is a harder task than many marketing experts expect; 91% of women say that advertisers do not understand them.

Filed under: Online Marketing Strategy by Turn The Page
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Remember the last viral video you watched on Youtube? Chances are, it made you laugh, cry, or get goosebumps. That’s because people are more likely to share content that creates a strong emotional response. In a world of information overload, creating content that resonates emotionally is key to breaking through and getting your message heard. Creating emotionally powerful content not only helps you get consumers’ attention; it also helps you to get them to act once you have it. After all, people make decisions (about, among other things, when and how to spend money) based on how a product makes them feel. That’s why it pays to create content that speaks to the heart rather than the head.

Filed under: Emotional Content by Turn The Page
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Your clients are overwhelmed by information. At no other time in history have humans had access to as much data as they do right this second. Ninety percent of the information that now exists was created in just the last two years. 571 new websites are created every minute. And the average person stays on a webpage for less than a minute, reading only one quarter of the text of the page.

So how do you get their attention? In a world of information overload, how do you ensure that your website stands out and gets your business’s message heard? One of the best ways is to make sure that your website is brain-friendly, meaning that the information you’re trying to convey is designed to be easy for the brain to process. When you focus on developing your website at this level, your set your business up for success.

Filed under: Brain-Friendly Websites by Turn The Page
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