With holiday retail spending predicted to hit the $617 billion mark, your small business can’t afford not to capitalize on this uptick in sales. The problem: every other retailer knows the same thing, that missing out on the holiday sales wagon could spell major danger for their company.

So at a time when everyone is bringing out the big guns with respect to marketing, how can you help your business stand out from the holiday crowd? Here are a few tips to ensure that your bottom line is merry and bright by heading into the new year.

Filed under: Online Marketing by Turn The Page
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Quirky content has the advantage over sexy content because it gets attention without trying too hard. It appeals not to the same reptilian part of the brain that responds to racy images; rather, bizarre content challenges the cerebral cortex to understand its strange message, making it a more effective choice for enhancing brand recall.

Filed under: Content Marketing by Turn The Page
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At Turn the Page Online Marketing, we are an unlikely group of sports fans. We’re a frankly kind of nerdy band of web designers, account executives, writers and managers who you would probably never picture spending much time at Arrowhead, Kauffman or Sporting Park. But you’d be wrong, because we freaking love Kansas City sports.
What we’ve learned in the past few weeks from our Royals and Chiefs is that the teams we root for are kind of like us as a company. They don’t win games like most teams; we don’t succeed in online marketing like most companies.

Filed under: Blog, Online Marketing by Turn The Page
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