Entrepreneur Paul Allen recently predicted 400 Million Google + users by the end of this year, 2012. This is an astounding estimate considering the six-month old site had roughly 60M users as of December and if this proves true it would equal half the 800M users Facebook claims.
Diet Coke, Nike, Apple, Toyota and other big brands are jumping onto and engaging their audiences with Facebook and Google+. They are holding contests, having discussions in the G+ hangouts (the Muppet movie promotion was especially fun) and really using their social media platforms to increase brand awareness and ultimately make money.
Marketing to Gen Y takes a different approach.
ComScore posted their latest Media Matrix ratings for last month and the popular social site, Facebook, showed a decline in unique visitors in December…about 14 million unique visitors behind Yahoo and down a total of eight million from the month before.
Facebook for business can be a lot of things. It can be a pain, it can be a chore, or it can be a window into an entirely new way of doing business. How you handle it is up to you.
The relationship between a consumer and the “Like” button on a brand’s Facebook page is looking a bit like middle school to me. The Brand is the Geek and the Consumer is the Cool Kid. The Cool Kid “likes” many people and has a ton of encounters every day at their locker or in the hallways.
In 2006, a popular social network site for college students caused uproar within its membership when it introduced two new features, dubbed News Feed and Mini-Feed.
Facebook Search Graph could be a winner - the defining element of Search Graph is that people searching for the same thing will truly see different results.
Our previous post discussed the value (or lack of) that a “Like” can bring to a brand on Facebook. The Like generally meant more to the brand than it did to the “Liker” and didn’t bring the immediate brand loyalty a marketer hopes for.
Your social media efforts need attention in order to succeed.
