Mistakes happen in marketing and business. One of the most common mistakes come through email. Getting a double email, the wrong email, or an email with a special code that doesn’t work. Correcting this is simple, you send out another email with a mix of apologies and humor-“Ooops! We sent you the wrong email! Here’s a shiny new 15% off code just for you. Thanks for your understanding!” However, some mistakes are bigger than this, like say, not having essential ingredients to your business-literally. Read More