We might have mentioned it before, but Facebook Ads Manager is super frustrating. Even Facebook representatives and experts don’t dare go into Ads Manager-it’s only for the brave. Notorious for constantly updating things without telling anyone how to use the new updates, Facebook Ads Manager gives many marketers a sense of dread. Good news, there are new and workable solutions! Read More
Google’s AMP (Accelerated Mobile Pages) team has just launched a handy new feature called Render on Idle. This feature is designed to increase ad impressions per page by speeding up ad load time when a user isn’t taking any action in a browser. What a great step towards helping businesses retain the youngest generation of mobile browser users. This is yet another feature that can help the internet reach the apex of the “I need it now” mindset. Read More
Marketing to consumers is challenging but sales are quick and audiences are wide. B2B companies, on the other hand, deal with longer sales cycles, smaller audience markets, and higher ticket prices. There is also lead generation to wait on and then follow up on. Not as easy as ringing up an artisanal kalamata olive loaf at an upstart bakery, now is it? Read More
Attentive is an eight-month-old platform that has already done more than your eight-month-old niece. Sorry, but all she does is drool and roll; so far Attentive has deployed a few dozen successful campaigns for client such as Bliss, Barbell Apparell, and more. The company has just announced the platform officially (as well as their $13 million in Series A funding.) Read More
Every time we log onto Facebook, there is another update and it’s to be expected now. However, sometimes they go overboard and screw things up; whether it be changing navigation, interface, or adding emoji reactions (why?????). This time they are trying to help get rid of fake news, but instead of creating an algorithm to filter it out by keywords, location, content, etc. they’ve decided to push businesses to the background and prioritize friend and family content. Read More
You’re done with the emails, phone calls, talking and talking about strategy and projections-you’ve got the client’s autograph on the contract’s dotted line. The sale is done, right?
Wrong. Very wrong. Read More
Typically, big companies of consumer packaged goods (CPG) are at the top of the mass-marketing game. Their brand is recognizable, so all they have to do is let people know about their new products and services. According to a recent report from eMarketer, CPG brands (in this case, grocery) are beginning to insert themselves at all points of the buyer’s journey, instead of focusing on brand awareness and promotions by retailers. This means that these brands are using a “small business” model, such as targeted advertising, social media strategies, and restructuring how eCommerce product pages are managed. Read More
Last spring, it was revealed by The Information that the sharing of original personal stories on Facebook has dropped 20 percent year-over-year since 2015. Facebook says posting is strong but this is because people would now rather share third-party videos and news articles over everything. Read More
Okay, so you might be wondering why I would give out FREE information about how to market your business yourself. Well, everyone has to start somewhere and for those of us who are brave enough to live the dream out-of-pocket for a while, they need a little break on the financial front. You see, once a business ramps up some awareness and begins to generate a decent amount of revenue they don’t have time to market themselves and will rely on us. Read More
In the past couple of years, there has been a massive progression in mobile and web capabilities. Developers know the ins and outs of all of these applications and programs but for the layman, it can get really confusing. Read More
