Online Marketing Business Growth Strategy

This is the training lesson plan for the "Strategy" module. It details what each one hour training session covers. After each session you will be left with a series of action tasks to complete before the next training session. These action tasks will work to optimize your business online presence.

Free Strategy Training Consultation.
Call (816) 527-8371 or (913) 732-4120

Strategy Session One | Local Search

This online marketing training session will cover and provide implementation where applicable, the following areas:

Claim and Optimize Google Places Listing
Google Places Dashboard
Optimization of Additional Business Listings
YouTube Video Account Set Up
Google Profile Setup

Strategy Session Two | Website Optimization

This online marketing training session will cover and provide implementation where applicable, how to optimize existing/new website content for the search engines for the following areas:

The importance of content and keyword density and relevance
Meta-tags
Page Names
Page Descriptions
Introduction to Linking Strategies
Introduction to Press Releases
Online Marketing Strategy Overview

Strategy Session Three | Website Linking

This session will teach you the importance of linking your website with other pages, as well as how to effectively use online press releases for your website’s optimization.

What is Linking and why is it important?
12 Tips for linking your website effectively
Public relations and press release SEO
Public relations effective optimization
Click through optimization
Editorial optimization
How to write an online press release with sample template
Posting press releases online

Strategy Session Four | Google Analytics Overview

Google Analytics is a comprehensive web analytics platform which provides specific measurements of your website traffic and marketing effectiveness. This powerful and flexible platform allows business owners to effectively analyze traffic data allowing corrections and modifications and driving consistent success. You will learn how to use Google Analytics for the benefit of your business.

Placing the Analytics Tracking Code
Using the Google Analytics dashboard
Analyzing visitors to your website including Bounce Rate
Understanding Traffic Sources
Understanding and Analyzing Content Activity
Goal setting, measuring conversions, and understanding how to measure ROI

Strategy Session 5 | Email Marketing

Email Service Provider Overview
Benefits of Email marketing
Collecting Email addresses
Contact lists segmentation and targeting
Email frequency
Design techniques and good subject lines
Measure for success
Can-Spam Act

Strategy Session Six | Blogging

Reason to have a business blog and what it can achieve
About the Blogging community - a market segment in itself
How to get started and common mistakes to avoid
Advanced blog techniques and post ideas
Blog integration with website and social media
Blog optimization

Strategy Session Seven | Social Media Basics

How to Develop & Optimize a Social Media Presence:

Facebook
Twitter

How to Develop & Optimize Business Network Presence:

LinkedIn – Business Network
Social Media tools to simply the task

Strategy Session Eight | Social Media Revenue Strategies

The wonderful aspect of social media for local business is that with proper attention it significantly expands the entry points for your online marketing strategy. This session pinpoints some of the best areas on which to focus for maximum results.

Facebook

Gaining "likes" and Post strategies
Using Page Insights
Like Box Plug-in
Email collection tab

Twitter

Gaining Followers and Tweet strategies
Google Alerts and Twitterfeed
Utilizing Social Oomph
Utilizing Hootesuite

Building your network strategy
Integrating other social media
Benefiting from groups
Company profile