Social Media Campaigns

There is no real immediacy in social media; by its very nature it takes time to develop the relationships necessary to successfully harvest results from any social media presence. Beware of any get rich quick social media schemes! The bottom line is social media is a process of gaining trust and engagment. Our social media campaigns always follow after the implementation of a social media strategy. The strategy is to develop engagement which allows at least some level of analysis for what may constitute a successful campaign. An effective social media campaign spreads like wildfire through a tinderbox forest, leaping from tree to tree spreading uncontrollably and just like a wildfire, a series of conditions must be true for success in social media campaigns. Unfortunately it is more difficult to create the right scenario for a wildfire social media campaign than for a wild fire itself. Turn the Page Online marketing uses all of its skill and experience to ensure social media campaigns are successful for our clients. While there are no guarantees, we focus on proven techniques with outside-the-box strategies to promote engagement for the best opportunity for viral uptake. There are numerous varieties of social media campaigns, all of which can benefit a business committed to social media.

Free Social Media Consultation.
Call (816) 527-8371 or (913) 732-4120

Campaign Types

One critical component to taking any social media campaign viral is a compelling and interesting message that drives viewers or participants to share it with friends and even acquaintances. The mediums used to deliver the message are less important than the quality of the message. So what constitutes a good message? Here are some ideas that we recommend.

Theme Enagagement

Use themes like working women, charities, sports, etc to generate engagement of a specific kind.

Give Something Away

Get people to Tweet answers to questions about your company on Twitter to win.

Promote with Email

Use your email marketing platform to deliver a message encouraging engagement with your social media.

Promote your Blog

Use social media to promote your blog posts and drive engagement. Integration of the various social media platforms is critical to engagement.