Why Long Tail Keywords Might be Your Missing SEO Ingredient

The world of SEO and keyword research is at times confusing and frustrating, especially when it comes to those pesky keywords. Ranking highly for the right keywords is an essential part of online marketing that has the power to make or break your website. Debates about the best way to target keywords and get stellar rankings rage on, and predictions are made, and as a result, it can difficult to know what to do.

Here, we examine what might be your missing SEO ingredient: the long tail keyword.

The Value of the Keyword

Using keyword research and SEO is not just about getting your page ranked highly in search results and increasing traffic; it is also about getting the right traffic to your website. Choosing relevant keywords is the first step, as the last thing you want is to attract people online who will be disappointed upon reaching your website and finding that it does not match their search.

Why Use Long Tail Keywords?

Long tail keywords target more detailed phrases rather than single words. For example, instead of the keyword “furniture,” a long tail keyword might be “antique dining room set.” Using long tail keywords allows you to be more specific about the exact products or services that you offer so that potential customers seeking those products or services can easily find your website. That means you’ll start attracting consumers to your website who already want what you can offer them.

Using long tail keywords may seem counter-intuitive, as these keywords often have a lower search volume than singular keywords. However, there are many potential benefits of utilizing long tail keywords. While they may have fewer searches, long tail keywords also have less competition, which means that your website is more likely to rank higher for your chosen keywords.

In addition, online marketing experts have found that long tail keywords are more likely to convert customers to buy than short keywords. This is because individuals searching for more detailed products or services, rather than a general term, are more likely to be ready to buy.

[bctt tweet=”Long tail keywords target more detailed phrases rather than single words.”]

Long Tail Keywords and the Rise of Voice Search

Now more than ever, people rely on smartphones to search for whatever they are looking for. Advanced voice search technology is also becoming more and more popular. Voice search tends to change the way individuals phrase their searches. Instead of typing in and searching for a simple word or phrase, voice search often causes us to become more conversational in our searches.

For example, instead of typing in “bookstore Kansas City,” when using voice search we might say, “Where is the closest local bookstore?” Clearly the latter falls into the category of long tail keywords, which is important because as individuals change the way they search, online marketers must keep up with the changing times.

Get to the Tail End of Long Tail Keywords

Unsure about how to implement the use of long tail keywords for better website ranking and SEO results? That’s what the online marketing experts at Turn The Page are here for. Call us today at (816) 527-8371 or (844) 889-5001.